Kayla is a journalist and creative strategist creating thoughtful and strategic content across print, digital and social landscapes.

She writes editorial and commercial content for leading lifestyle publications across the globe. Her writing has appeared in Home Beautiful, ELLE Australia, marie claire Australia, Urban List, Gourmet Traveller and more. Working on campaigns for brands such as Pandora, Louis Vuitton, Freedom, L’Oréal, Tourism Tasmania, and Brown Brothers, Kayla offers creative strategy, content creation and copywriting services. Read her travel-inspired Substack here.

  • "I love how Kayla cuts through the noise with her knowledge of what works.”

    — Diana Moore, Digital Editor of Home Beautiful

  • "Kayla is an absolute weapon—she's fast, she's polished, and her writing is an absolute pleasure to publish. She simply never fails to nail the brief."

    Dinushka Gunasekara, Brisbane Editor of Urban List

  • "Kayla always comes armed with such strong ideas!"

    — Kerrie Sekhon, Senior Strategist

  • "Kayla ploughs through creative ideation after ideation across every category, brand, budget, audience… and never misses a beat (or deadline)."

    — Franki Hobson, Content Director

  • I work across a variety of lifestyle pillars, from travel to interiors, fashion to beauty, and food to culture. I can adapt my tone of voice to suit any publication or brand, and am experienced in both print storytelling and digital content optimised for SEO and AEO.

  • I translate high-end experiences and products into compelling stories that inspire action. Whether you require a few pages of website copy, a video script or end-to-end brand storytelling, I can write expert copy in a warm, compelling tone of voice that engages audiences across platforms.

  • I have experience ideating campaigns for some of the biggest brands in business, across fashion, beauty, food, alcohol and interiors clients. Expect creative ideation, campaign development, digital strategy, social-first ideas and execution to the finest detail.

  • With past experience as a social media manager for publications such as Home Beautiful, and experience producing high-performing, scroll-stopping content for titles including marie claire, ELLE, Gourmet Traveller and more, I can wear a number of social media hats. I can help define your content pillars, identify key storytelling opportunities, produce content, caption posts and create a scheduling plan that brings your brand to life while building awareness, engagement and brand affinity.

Content that fosters authentic engagement between audiences and brands. Mine is a byline you can count on.